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Keep is revolutionizing the way stylish women discover and buy trending products across the web.

Keep is the place to discover and buy the latest trends in fashion, home decor, accessories and design. Keep's community unites the best products from across all e-commerce into a beautiful showcase of trending, unique and frankly, fabulous finds.

Keep: Curated by tastemakers. Beautifully presented. Immediately shoppable. Totally addictive.

Our members say:

Corri McFadden
"Keep is one of the most beautiful and easy to navigate shopping sites online. I am truly thankful to be a Keeper."

Corri McFadden

Amri Kibbler
"I see things on Keep I would never have come across that someone else has discovered, and I can buy them all the time, at home, in a cab, even in bed."

Amri Kibbler

Chassity Evans
"Keep not only helps me organize all my favorite things, but also keeps me up to date on what my favorite tastemakers are looking at too."

Chassity Evans

Hillary Rushford
"The aesthetic of Keep and the quality of the Keepers I follow, mean every time I pop on I'm finding delicious gems for myself, my clients, my blog, my followers."

Hillary Rushford

Our Team:

When we're not working, we're shopping. Which we call working.



Contact Us

We're here to help!

Have a question about a product on Keep?

Send us a note at

Are you a member of the press?

Send a message to

Are you a store owner?

Have questions about getting your store on Keep or how to best work with the Keep community? Send a message to

Want to learn more about advertising on Keep?

Send us a message at

Have general feedback, an idea or anything else we can help with?

Send a message to

In the news

January 8, 2016 — Real Simple
7 Genius Fashion Apps to Download Now

November 4, 2015 — The Wall Street Journal
Online Shopping Made Easy

July 8, 2015 — Swell
Keep Brunch S'Well

June 26, 2015 — List Hunt
8 Fashion Apps That Make It Easy to Shop

May 28, 2015 — US News Money
The Pros and Cons of Social Shopping

May 13, 2015 — Media Post Appy Awards
Appy Award Winner

April 28, 2015 —
18 Life Changing Apps for the Apple Watch

April 24, 2015 — Harper's Bazaar
10 Must-Have Beauty Apps

March 18, 2015 — Huffington Post Style
Why SXSW May Be Even More Important Than Fashion Week

December 10, 2014 — She Knows
6 Apps that make holiday shopping a breeze

December 9, 2014 — PopSugar
Beauty Apps You Need Before 2014 is Over

December 5, 2014 —'s Director's Gift Ideas on Keep!

October 21, 2014 — Houstonia Magazine
Keep Is the World's Most Dangerous Shopping App

October 15, 2014 — Country Living
6 Fresh Fall Items for Your Home

October 8, 2014 — Lonny
Meet's Latest Guest Stylist

October 7, 2014 — Fashion Accelerator
Tech News: App Fever

September 7, 2014 — New York Post
Fashion's Hottest Everything

September 2, 2014 — New York Post
​The Keep Shopping App Will Change Your Life

August 20, 2014 — Marie Claire
Now You Can Shop EVERY Item in Our September Issue

July 9, 2014 — Harper's Bazaar
This One's A Keeper

June 30, 2014 — Office Lovin
Keep's New York City Office

June 12, 2014 — Refinery29
Tour This Start-Ups Stylish Office Revamp

June 3rd, 2014 — Elle Decor
Social Shopping With

May 27th, 2014 — Say Daily
How to Shop Instagram

May 14th, 2014 — Fashion Week Daily Keeps it real

April 15, 2014 — Denimology
Denim to 'Keep'

April 10, 2014 —
How to Hack Shopping Online

April 8, 2014 — StyleBistro
Site Spotlight: Keep

March 27, 2014 — Brightnest
7 Free Apps to Help Personalize Your Life

March 19, 2014 — HuffingtonPost Style May Be The Only Fashion App Worth Getting

March 7, 2014 — Trendhunter
Soleful Dating Stunts

February 21, 2014 — StyleCaster
Site We Love: is the Pinterest of Shopping

January 22th, 2014 – StyleBlazer
Shop Great Style Finds From Instagram With

January 21st, 2014 – DailyGeeky Helps You Shop for Items on Instagram.

January 21st, 2014 – Styledemocracy Makes Instagram shoppable.

January 20th, 2014 – Mashable Helps You Shop for Items on Instagram

December 2nd, 2013 – The Zoe Report
10 Genius Holiday Shopping Hacks

November 28th, 2013 – Fashion Telegraph
Keep: the e-commerce site making Instagram shoppable

November 26th, 2013 – ShopSmart
Site of the week:

November 8th, 2013 – InStyle
Shop InStyle's December Gift Guide With

October 8th, 2013 – Marie Claire
55 Best Online Shopping Sites

September 12th, 2013 – BloombergTV
What's Next for E-Commerce: Scott Kurnit

August 1, 2013 – SunTimes
On the download:

March 29th, 2013 –
14 Reasons To Follow

January 11th, 2013 – The Nest
Lookbook: Design essentials from

December 10th, 2012 – ABC 7
Let's Talk Live: Fabulous Finds on

October 19th, 2012 – Digital Digest
That's So Pinteresting: How Aims to Stand Out

Press Releases


A great company starts with a great culture.

Consumers always come first.

  • We operate as an "upside-down pyramid": customers first, those who directly engage with customers second, management last.
  • We respect individual privacy and aim to give consumers greater control of their web experiences.
  • We embrace community, with users in control.

We maximize value to our partners.

  • We love brands, products and services!
  • We partner with brands to help them succeed on the web.
  • But user experience trumps money every time.

We operate with the highest integrity.

  • We are straight shooters and demand integrity in principle and practice.
  • We don't tolerate politics.
  • We admit and confront our mistakes ... and learn from them.

We are adaptive, flexible and nimble.

  • We race towards opportunity. We spin on a dime.
  • We move at Internet speed — ahead of the crowd.
  • Jobs can change at any time.

We are adoptive, embracing good ideas from all sources.

  • We embrace diversity in perspective, viewpoint, thinking and actions.
  • All ideas are welcome and appreciated.

We encourage teamwork, risk-taking, creativity, and speed-to-market

  • Teamwork makes better products, but can slow things down.
  • So, we encourage single ownership, creativity, risk and speed.

We value input (& push-back), not consensus.

  • We value everyone's opinions but recognize the power of crisp and quick decisions.
  • Decision-owners must solicit input, welcome push-back, and ultimately make the call and execute.

We are strategically focused.

  • Our work is market focused.
  • We build and evolve world-class products.
  • Our offerings will be powerful, relevant, scalable and low friction.

We only want to work with the best people, those who are prepared to work harder than the competition.

  • We are positive in our outlook and behavior.
  • We will compensate better.
  • We will have more fun.
  • We will sprint a marathon and win our races.
  • We will succeed together.

We exist to build long-term value for our investors.

  • Everyone who works here is an owner.

Our board of directors:

Scott Kurnit
Scott Kurnit
Chairman & Founder of Keep; Founder of
Courtney Harwood
Courtney Harwood
CEO of Keep
MaryAnn Bekkedahl
MaryAnn Bekkedahl
Founder of Keep
Ron Unterman
Ron Unterman
Scientist, former Managing Director of the Slater Technology Fund, former Director of

Frequently Asked Questions

About Keep

Keep is the place to discover and buy the latest trends in fashion, home decor, accessories and design. Keep's community unites the best products from across all e-commerce into a beautiful showcase of trending, unique and frankly, fabulous finds.

Keep: Curated by tastemakers. Beautifully presented. Immediately shoppable. Totally addictive.

Getting started on Keep

First things first, sign up for free by clicking the Sign Up link on the homepage of, or download the highly rated Keep Shopping app in the App Store or the Play Store. Please upload a photo of yourself, or an image that will represent you, and include some descriptive copy about yourself and/or your style. You may include links to your site or blog if you'd like.

Browse the amazing products you see on Keep. When you see something you like, you can buy it, or Keep it into a Collection for later, or you can see who Kept it and explore more of their Keeps.

Following people you find on Keep will create a custom experience tailored to your style. Under MyFeed, you'll see just the Keeps from people you follow.

You can post amazing products you find on retail sites across the web using the Keep It button on the web, or the "globe" icon in your profile in the app. You can create wishlists for yourself (hint, hint, honey...) or gift lists for others. Or, start putting together that dream living room or rockstar date-night outfit.

How do price alerts work?

Amazing products are even more appealing when they're on sale! When you Keep an item, we Keep an eye on it for you, and when the price drops, we send you a notification. All your Keeps that have had price reductions are available for you to see at any time. You're welcome.

I own a store and want to showcase my products on Keep. Can I do that?

Absolutely! Please review information for stores here.

How does shopping work on Keep?

When you discover something you want to buy (which you will…) simply click the “Buy” button and you'll be linked over to the retailer to complete your transaction on their site. Return to Keep. Repeat. ;)

How do you decide who to feature as Suggested Keepers?

Keepers who consistently Keep amazing products that are in stock and in style, and who've built up a robust set of Keeps for their followers to enjoy, make great Suggested Keepers. If you'd like to be a Suggested Keeper, shoot us a note at Or, send cupcakes to our office. Kidding. Kinda.

Can I be a Guest Stylist?

See above. The cupcake part. Haha. Email and let's chat.

Stores on Keep

Keep is reinventing the way stylish women discover and buy trending products across the entire web.

Here are tips for stores that want to engage with the Keep community.


Look Your Best

Make sure your products are on Keep!

  • Sign up at and create a free account. Use the Keep It button to add products from your store into Keep. Please be sure to review our guidelines for store postings on Keep.
  • Let your shoppers do the Keeping for you. When you feature the Keep Button for store pages on your product detail pages, shoppers can post directly from your site into Keep.

Get Product Exposure Throughout Keep Without Lifting A Finger

Let your shoppers bring your products into Keep, exposing them to shoppers on our platform without any effort on your part. Add the Keep Button to your product detail pages today.


Partner With Keep

Let's do business together! Keep will drive sales of your products and share promotional opportunities to delight our shopaholic audience with your merchandise. Please email for details about programs designed to gain additional exposure and sales to the Keep audience of shopping enthusiasts.

Keep's affiliate partners can participate in programs designed to gain additional exposure and sales to the Keep audience of shopping enthusiasts.

Examples include:

  • Weekly Giveaways
  • Instagram Promotions
  • Guest Stylist Curations
  • Exclusive Merchandise
  • Exclusive Offers
  • Advertising Opportunities
  • Partners are whitelisted for inclusion in marketing curations

Guidelines for store postings on Keep

Stores that meet the following guidelines will have visibility to the Keep community in areas such as Trending, Search Results, and Recommendations:

  • Products are purchasable from the store online.
  • Accurate product prices are listed in US Dollars.
  • Products are presented in a simple, clean layout, befitting the Keep aesthetic. We will not showcase Keeps that feature multiple images per Keep, logos, discount markings, promotional text.
  • Contact information for the store, including a physical company address and phone number, is visible on your site.
  • The store has a reputation for providing good customer service and for shipping in a timely manner.
  • The store is not selling "fakes," defined as presenting merchandise as recognizable brands when they're not truly manufactured by the brand itself.
  • Various members of the Keep community other than the store employees are Keeping items from the store into Keep.
  • The store's items are frequently Liked, Kept and Bought by the Keep community at large.
  • The store's merchandise fits the aesthetic created on Keep to delight our audience of stylish women.

Keep Widgets

Follow Button

1) Pick your badge style:

2) Enter Keep user URL:

Generate Badge

Just paste this code into your site, and you're good to go.

Keep Button for Retailers

Generate Button

Just paste this code into your product page, and you're good to go.

Keep It Chrome Extension

Keep products from any store with our Keep It Chrome Extension

Once installed you will find the Keep It Button in the upper-right corner of your browser window

Issues installing? Email us here.

Looking for the Keep Bookmarklet?

Keep Bookmarklet

Keep products from any store with our Keep It Button

Keep It Button

Drag the green button above into your browser's bookmarks bar.

Not seeing your bookmarks bar? Click here

Further issues? Email us here.