Editorial Gifts New Arrivals Home Decor
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Aelfie x Studio Proba Pillow 3


Aelfie Oudghiri and Alex Proba both attended European medical school to find themselves as Brooklyn-based designers. They have collaborated on a collection of carpets inspired by Kurdish mixed technique weavings and mid-century surface design.

Aelfie fell in love with rugs as a teenager visiting her ancestral homeland of Turkey. After dropping out of medical school, she met a 90 year-old textile collector and it was then her interest in the trade was piqued. Oudghiri is the proprietor of AELFIE, a home decor brand with a range of products focusing on flat woven textiles.

Alex Proba is the Art Director at Kickstarter wherein she is responsible for brand and digital design. During nights and weekends she runs her own branding and product studio and pursues her personal projects, such as the internet sensation A Poster A Day. For that project, she has created a new graphic work each day for the past 627 days. Proba was interested in introducing tactility to her “A Poster A Day” project. Rugs were a logical step to transform the 2D posters into a 3D scape, where they can be hung on the wall but also used as a daily object on the floor.
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