100% FAIR TRADE: Feel good about how you are getting your products with 100% Certified Fair Trade Ingredients. BE TANGLE FREE: Smoothes the hair cuticle and removes tangles. MANAGEABLE HAIR: Promotes shiny, frizz-free curls. ALL NATRUAL: No minerals, synthetic oils or fragrances. EQUALITY - EMPOWERMENT - BEAUTY: All sales of Alaffia products contribute to empowerment projects to help break the cycle of poverty in Togo.