What is it? Lipstick meets liner—get ready for for the greatest multi-tasking lip around. This chunky pencil glides on effortlessly and delivers a creamy matte finish to instantly punch up any look. In 8 statement-making shades. Who is it for? The woman who wants 2-in-1 color in an on-the-go package. Why is it different? The perfect blend of emollients and shea butter creates a rich, creamy texture that allows for smooth and effortless application (with incredibly comfortable wear).