When they say "brush it off," they mean to say you should place it on Brush Hooks. At least when they're talking about coats and such. These simple coat hooks brush away all your fears about coats falling from where you placed them (really? You had fears about that?) using the synthetic bristles. Not only are they for looks, but they also keeps items in place without tugging on them and ruining the fabric or integrity of your item. Brush Hooks also help give to that cottage/rustic decor that's so popular right now, without being too Charlie Bucket-ish!