Gucci was originally founded by Guccio Gucci when he opened a small luggage and leather goods business in Florence, Italy in 1921. The brand grew out of its exceptional creativity, introducing items like the "Bamboo Bag", the trademark green-red-green web, and the legendary interlocking double "G" logo. In 1994, creative director Tom Ford infused Gucci with a provocative design that resonated and solidified the brand’s great importance in the modern fashion world. Today, creative direction is led by Frida Giannini, one of the most influential women in fashion. The Gucci eyewear collection makes a bold fashion statement with strong shapes, distinctive iconic details and logo treatments.