Styled by Gaga Casari, Zecar came in to this world for a very important mission, other than to entertain us. All of the proceeds from the royalties will go towards reforestation projects in Rio de Janeiro State, Brazil. The funds will contribute to the planting of thousands of trees a year to help restore part of the Atlantic Tropical Rainforest, the most critically damaged in Brazil, with the richest variety of trees of anywhere in the world.
Here are some tips to enjoy your roly-poly friend, and get the most fun out of its spring-less existence. Zecar is a very simple car. Just push him, and try to make him overcome small obstacles. Zecar can even slide on his back if the going gets tough, but you don't have push Zecar very hard. Zecar overcomes obstacles at his own steady pace.
To push Zecar, hold the front and the rear ends, not the sides, and gently give his wheels a spin by dragging them on a surface. Zecar has lots of torque, and he moves rather slowly. You can choose to have the traction be the front, or the rear wheels. You can also slide him upside-down on his flywheel and two free spinning wheels. Zecar is not a race car, nor a demolition derby machine. He should not fall off tables, nor should he be slammed around.
The Mil Folhas Project began in 1996 to reforest a public area of 200,000 m2 (50 acres) in Rio de Janeiro State, Brazil. All Royalties from ZeCar plus a generous Matching Fund from Kikkerland are converted entirely for the Mil Folhas Project. So far, ZeCar has helped to plant more than 100 thousand trees and will continue to help for the next several years, until all 300 thousand trees are planted, finalizing the project, so new reforestation projects can begin.