Every cent of the selling price of VIVA GLAM is donated to the M·A·C AIDS Fund.
In 1994, M·A·C introduced VIVA GLAM, an outspoken deep red. In 1997, VIVA GLAM II was created – a pinked mauve. VIVA GLAM III, a foxy brown plum, launched in 2000. VIVA GLAM IV, a heartful rose charged with gold, was introduced in 2002. In 2004, VIVA GLAM V made its debut – a pure neutral pink with a Lustre finish. The newest VIVA GLAM VI is a warm terracotta-plum with a pearl finish. Every cent of the selling price goes toward helping women, men and children living with and affected by HIV/AIDS.