I find that putting on body lotion is one of the ultimate steps in taking care of your body and spirit...And ultimately your level of self love. When I miss putting on lotion for a couple days in a row it's the same thing to me as not exercising or eating right...I am simply not taking proper care of myself. And the ULTIMATE way to apply your body lotion? Slowly and deliberately, all the while telling your body, "YOU ARE BEAUTIFUL". Try it for a week and tell me if it makes a difference!