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Pates Baroni, 1921 Print by Leonetto Cappiello at


Viewers are viscerally enticed to dig in to “Pates Baroni” as enthusiastically as its subject digs into his plate of pasta. By Leonetto Cappiello (1875 – 1942), a former caricaturist who became a forerunner of modern advertising, it showcases his technique of using exaggerated colors, subjects and humor to create a vivid memory of the products he painted. In 40 years he produced 1000 cutting-edge posters, leading the Art Deco movement and setting the precedent for today’s advertising techniques.
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