Soft colors, soft smiles, you know the summer drill. Except it’s hard to keep those smiles soft when you’re shopping Ted Baker for up to 40% off. We’re literally grinning and hard core shopping. We LOVE Ted Baker. Could you tell? And we’re even more in love, and sharing the love with you (obvs), now that so many of our favorite pieces are 40% off. The ZELIDA high waisted ribbed midi skirt is already on its way to our closet. Now it’s your turn to shop it all.