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Shopping On Your Phone Doesn't Suck Anymore

Shopping On Your Phone Doesn't Suck Anymore

If you see a problem, fix it. Shopping on an iPhone was a problem. What’s that? You want details of this problem? You want to know why I’d rather throw my phone out onto Park Avenue with the force and speed of a rookie pitcher than go through the tiny, intricate, FML experience that is checking out from a store’s website or app on my PHONE?

Boxes. Tiny boxes everywhere. Not carboard boxes full of purchaes, you can’t have those yet. You can’t have those until you enter your entire life into tiny boxes. So many things to enter. Name, address, billing address, email, phone number, favorite food, undergrad degree, first pet’s name, astrological sign, current longitude and latitude location. JUST GIVE THE SHOES. I WANT THE SHOES FROM YOU.

Enough of this incessant thumb yoga. Keep fixed it. With the release of Keep’s new cart feature, shoppers (ahem, me), can buy what they want, from wherever they want, in one cart. Rest your thumbs. All shipping and billing information is saved, and I mean truly saved, friends. You won’t enter a damn thing once you’ve made your first purchase, no sneaky app making you log in to check out even though you’re PRETTY EFFING SURE YOU LOGGED IN BY OPENING THE APP ON YOUR PHONE ANYWAY OH MY GOD.

For extra fun, you get relive this gem of an experience any time you shop. There are separate, tiny, individual carts living on every store’s site, and in every store’s app. You can’t buy blush from one site and socks from another without enduring finger calisthenics for each and every individual item. DOESN’T THAT SOUND LIKE FUN? Keep is one cart, for any items you want, from as many stores as you want, in one checkout, for everything. One checkout for everything. Everything on the Internet. All of the things on the Internet.

You know what this cart is? It’s the iPod in 2001. It’s the day you threw away your crappy, skipping, AA battery guzzling CD player (mine was purple, holler), and relaxed into the stress-free comfort of carrying your music around with you everywhere, with ease. The stress and annoyance and total absence of fun that shopping on your iPhone used to generate is gone. Shopping is fun again. Shopping is easy again. No more annoying.

This isn’t changing the game. It’s changing everything. You have it, right?

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