There are a lot of issues that plague the fashion industry, one of them being sustainability. We buy clothes that are crafted unethically and throw them away without even flinching. H&M is trying to change that. Seriously—they release yearly reports. H&M aims to run their business (and educate their consumers, aka YOU) in a way that is economically, socially, and environmentally sustainable. Think things like transparency in waste created, fabrics and labor used, and a focus on using less water and recycling more. (We highly suggest reading all of their commitments.)
H&M’s Coachella collaboration is no different. Their Coachella party won’t just feature the shoppable collection, but also an immersive space that will highlight the sustainability aspect of the company—specifically the recycling initiative and water conservation efforts. And because learning can sometimes be boring (it’s a music festival party after all!), the story of sustainability will be told with installations. As if you even needed to ask, a water bottle refill station will be on site, because nobody wants to waste water or throw away plastic bottles.
Curious about what exactly H&M is doing to be a more sustainable company and create a better environment (and clothes, natch) for you? Visit H&M for more information.