When we say holiday season has begun, what we really mean is we've started to shop Cyber Weekend sales. That must be the super holiday Seth Cohen was talking about in The O.C. Thanksgiving has mashed potatoes, but Black Friday has SHOES and we're pretty partial to shoes. The Trend Boutique gets the hype, so they're kicking off their Black Friday celebration a little early on Keep. Enjoy 40% off EVERYTHING sitewide with code BLACK40 on Keep. Shop all of our must-have picks in the collection below!