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Keep 2.0 Introduces New Feature — A Weekly Guest Stylist. Feature Debuts With Influencer Whitney Port.
Tuesday, August 12, 2014, New York City — Six weeks into being the only web-wide mobile shopping cart, Keep has seen customers shop from over 1,700 unique stores, checking out from multiple retailers at once with ease, and averaging $81 per order, the highest AOV reported for a social shopping service. (eMarketer 3/14)
This breadth of retail opportunity is unique to Keep – with hundreds of thousands of stores shoppable through the Keep Shopping iOS app. Rather than curate a finite set of stores, Keep enables shopping discovery from across the entire web, and checkout easily with the Keep OneCart. Today, every product page on every mobile web store, gets a Keep "Buy" button so shoppers can easily buy what they see anywhere on the web, in Keep’s elegant and secure OneCart checkout process.
Keep’s CEO and Founder Scott Kurnit states, "For the first time ever, shoppers can browse all mobile commerce sites through the Keep iOS app, and cart any item from anywhere with a single tap into the most expansive checkout system yet devised. Only Keep and Google Shopping Express are using the unique approach that simplifies purchasing and protects the consumer like never before." Google is using this approach for eight convenience stores in limited markets, and Keep has implemented it for hundreds of thousands of stores across the entire mobile web.
The problems related to mobile-web checkout (inconvenience, security concerns, downright absurdity when contemplating items from multiple stores) are being solved in numerous ways as mobile commerce clearly escalates. Only Keep uses an approach that captures the entire Internet. No other service makes even 1% of online retail shoppable via mobile, let alone 100%, as can be found through Keep.
This 2.0 release of the Keep Shopping iOS app also includes a new Guest Stylist feature, where influencers, celebrities, designers and style experts showcase their product curations for the Keep audience to shop. The Guest Stylist feature debuts on iOS with fashion designer and TV personality Whitney Port, and her fall fashion favorites.
MaryAnn Bekkedahl, Keep Co-founder and President, describes how crowd-sourced merchandise is presented on Keep; "Keep uses custom-designed algorithms, including rank systems and cues from the community, along with advanced personalization to delight women with the most interesting and trending items across the entire web. The whole wide web is the showroom from which our community – including influencers like Whitney Port – curate their style picks for our community to discover and shop."
Keep's mission is to unlock the potential of mobile commerce. It achieves this by providing the only web-wide universal shopping cart and a unique commerce philosophy that puts consumers first at every turn.
Keep is headquartered on Park Avenue South in NYC. Successful Internet entrepreneur Scott Kurnit, who also founded About.com, is Keep's Founder and CEO.
Stay tuned for new features by keeping up with the Keep blog. You can also see what we're up to by signing up at www.keep.com, and by following us on Instagram and Twitter @keep, Pinterest at Keepdotcom and Facebook at keepcom.