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Keep makes Instagram shoppable, letting consumers find — and purchase — the items posted by top trendsetters

September 13, 2013 (New York, NY) — The Keep community of shopping enthusiasts scours the web to bring the best-of-the-best to Keep, making a consumer-curated product selection available for Keep shoppers. Now, the fashion industry's showcase for trends – Instagram – is made shoppable on Keep as well.

"We started Keep to give consumers a web-wide product discovery platform, curated by the people, not merchants or manufacturers," said MaryAnn Bekkedahl, President of Keep. "And it turns out the most fashionable people – fashion media, influencers, celebs – are curating their favorite products on Instagram, where no one can do anything but drool. I saw people's frustration that on the closed Instagram platform, they can't tell where the products are from or of course, link out to buy. And I thought, 'Hey — Keep can do all that! We can make Instagram shoppable for everybody!' So we have."

Are you in love with Emmy Rossum's style? We are too! Grab her adorable Rebecca Minkoff dress here. Nicole Richie found her new clutch! Buy yours here. What did fashion's "It Girl," Cara Delevigne get for her birthday? Get one for yourself.

To shop the latest trends from style influencers such as Lauren Conrad, Rachel Zoe, Alexa Chung, PeaceLoveShea, and more, follow MaryAnn Bekkedahl's "AsSeenOnInstagram" account on

About Keep

Keep is a new e-commerce platform with a unique merchandising philosophy: real people with passion for product will be better merchants than traditional retailers with business restrictions dictating merchandise decisions. Keep is a shopping environment of unparalleled product mix aiming to appeal to those who seek individuality in a retail sea of sameness.

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