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Willie Rigid


Most jean styles are born out of a fashion trend or modern innovation. Our signature Willie cut was created as a reaction to what wasn’t happening. When Matt started working on the design five years ago, it was impossible to find a rigid selvage denim jean with no branding, a classic straight leg, and a rise sitting above the hips. So he made one – adding back pockets deep enough to accommodate a small notebook and crafting a leg opening just wide enough to fit over a pair of boots. As a result, our Willie – named for Carrie’s grandfather - is remarkable in its simplicity.

Rest assured; if you ever need a second pair you can always come back.
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